How to build brand reputation about Omega watches?

“Reputation” itself, in fact, has its price. The reason why the sale price of luxury goods in general, reputation is a consideration, behind the research and development, quality management, promotion strategies, distribution networks and customers are the qualities that can not be ignored.
Global sales of the Swiss watch brand champion Omega , for the establishment of its brand “reputation” on the adoption of a very effective strategy and good planning. This strategy, in fact, can be summed up in four tricks:

First, keep up with the glorious moment of history

Since the beginning of 1932, Omega is the Official Timekeeper of the Olympic Games tool. When billions of global audiences, in front of the television’s top athletes together to create a witness to a world record at the same time, they see a sign of Omega.

July 20, 1969, Omega became the first and only piece of land on the moon once the watch brand, has created more than history, and let Omega’s watchmaking technology has been universally recognized. Omega superb tabulation represents the concept of technology and people.

June 26 this year, the world’s first solar energy only the first of the aircraft, Omega is also a major partner in this project.
Second, the top-sponsored golf tournament

In addition to the Olympic Games, Omega Mission Hills in China at the World Golf Championship title sponsor. It also sponsored the annual Masters golf tournament in Europe. Obviously, the Omega is trying to make use of world-class golf event to participate in creating a high-level image campaigns. When (Ernie Els), Tiger Woods (Tiger Woods) of these well-known athletes, wearing Omega watches win awards time, that is, the moment of achievement Omega.

Third, investment in R & D excellence

Can watch the moon, the tab should be absolutely no doubt about the technology. Good “reputation”, it can not be separated from good quality, and Omega is it dedicated to quality. 10 years ago, with the watch Masters (George Daniels) cooperation in the development of a coaxial escapement system is a breakthrough in modern watchmaking technology.

Fourth, celebrity endorsement, to narrow the gap with the distance between customers

Allow Omega to be a true market leader, and in fact as early as the 1995 event will serve as the global image of Cindy. Crawford. With her, the Omega Constellation series soon become a hot product, it quickly opened up a woman shall form a huge market. So far since 1995, Omega has become the 007 series of movies James. Bond’s watch.

Of course, also the appointment of Omega, including Ellen? MacArthur, Michelle Wie, Garcia, Michael? Phelps, Michael? Schumacher and other top athletes to become ambassador. Hollywood celebrities, the on Nicole? Kidman, George? Clooney and Zhang Ziyi in this year’s most familiar with.