Swiss Watch Making Industry

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Anywhere in the world, if you randomly ask someone about his or her imaginations of Swiss, his or her answer will definitely be “Cheese” or “watch”. Although either of them will make Swedish satisfied, watch still brings more profit to Swedish until today.

The worst answer maybe “cuckoo timepiece”. No matter how “The Third Man” of Orson Welles misguides, but Swiss never created such cuckoo timepiece from German black forest. At present such cuckoo timepieces are mainly duplicated for souvenirs and they are not well made and poor quality.

Swiss watch making is usually in the mini factories in the “Watch making camber area”. This camber area starts from Geneva in the west, comes through Jura in the northwest, to Schaffhausen in the north which is on the bank of Rhine. Apart from Geneva, the watch making centers include Neuchatel, Biel-Bienne and Grenchen.

After the Second World War, Swiss watch making came to a peak stage, at that time, watch making enterprise in Euro all went through the war and got hurt, while Japan and USA had not been competitive yet. Over decades, the production of Swiss watches nearly accounted for 50% of the total watch production in the world.

Although Quartz watches were actually created in Neuchâtel, at the beginning of 1970’s, cheap Asia made Quartz watches and replica watches nearly destroyed the Swiss watch industry.

To revitalize watch industry, two biggest makers merged so the famous Swatch formed. It is also quartz watch but it is not cheap. Because of the wise marketing, Swatch has more or less become an accessory to fashion.

Based on the great market prosperity, the high class mechanical watches stroke back to all foretells successfully.

Today in Swiss, a person would own watches from famous brand or ordinary brand, but Swiss is still the heaven of high end timekeepers always. Therefore, although 90% of sales are quartz watches, high class mechanical watches accounts for more than 50% of the total value of Swiss watch export.

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