Swiss Watches Greet Economic Resurgence Positively

Economic recession swept across the world at least one year. Now, it’s on the economic resurgence, which is good news for Swiss watches manufacturer. Since Christmas is coming and the sales quota of watches during this period takes a large part in their yearly sales. Therefore, the manufacturers specializing in Swiss watches are longing for the future with positive attitude.

Swatch Group, the largest watches maker in the world, declared that customers began to take orders. They believe that the sales quota of some brand in the second half year is available to increase.

Watches export in July tends to be better, which brings a flicker of hope to the whole field. Since last October, the export volume is on gradual decline by month. Till this June, it declined by 32%. But by the end of July, it has returned to 26%. The analysts evaluate that the declining rate of Swiss watches would be 15%~20%. Next year, it could be a smaller number.

The president of Watches Association, Jean-Daniel Pasche said to Reuter: “The demand in the market becomes more and more. The resurgence of Asian and Middle East markets can be seen by the manufacturers.”

The Recovery of Purchasing Capacity
Watches export is in the proportion of 7% in Swiss exports. The financial crisis is considered to be the most serious since threat of Japanese quartz watches in 70s.

The current financial crisis especially affects on the top brand watches. Many employees in financial field no long have bonus to purchase luxurious goods. However, the resurgence of stock market and the price increase of material are possible to change the purchasing capacity of these potential customers, making them able to buy the top brand watches.

Several famous brands like Omega, Longines and Tissot are subordinate to Swatch Group. Besides Swatch, other watches manufacturers also show their positive attitude about their future.

President of Patek Philippe, Philippe Stern, evaluated that the sales quota will have a slightly increase this year. Another top brand, Parmigiani Fleurier, also shows that demands in the market become more. The dealers should have something to do with their stocks after three-month non-ordering.

Employees Reservation
Patek Philippe, Swatch, Richemont with Cartier brand, IWC and Vacheron Constantin didn’t whittle down the numbers of their employees in case that they lack of masters in economic resurgence.