Marketing: Telling time with a wristful of meteorite and dinosaur droppings

BASEL, SWITZERLAND — Yvan Arpa has put dust from the moon and rust from the Titanic in watches . This time, he has gone further by setting fossilized dinosaur excrement into his latest timepieces.

Marketing: Telling time with a wristful of meteorite and dinosaur droppings

BASEL, SWITZERLAND — Yvan Arpa has put dust from the moon and rust from the Titanic in watches .

Telling time with a wristful of dinosaur poo (Malaysian Mirror)

BASEL, Switzerland – Yvan Arpa has put dust from the moon and rust from the Titanic in watches. This time, he has gone further by setting fossilised dinosaur excrement into his latest timepieces. “I decided to take it a step further and use the forbidden material — coprolite,” he told AFP, referring to the scientific name for fossilised faeces or droppings of ancient animals.

Telling time with a wristful of dinosaur poo and meteorite (AFP via Yahoo!Xtra News)

BASEL, Switzerland (AFP) – Yvan Arpa has put dust from the moon and rust from the Titanic in watches.

Telling time with a wristful of dinosaur poo and meteorite (AFP via Yahoo! News)

Yvan Arpa has put dust from the moon and rust from the Titanic in watches. This time, he has gone further by setting fossilised dinosaur excrement into his latest timepieces.